Why choose eco-friendly promotional items to build your brand?
At Teemway Gifts, we make it easy to order high quality, eco-friendly, promotional merchandise at great prices. Environmental activism is more prevalent than ever before. More and more people are recognizing the need for action and are prioritizing eco-friendly options. Targeting this demographic does more than just boost attention to your brand and increase sales; it is also an easy way to contribute to the Earth-friendly movement.
Support for environmental protection
The need for sustainability has never been higher, and a significant number of consumers know this. Approximately 37% of U.S. consumers actively look for and choose to buy eco-friendly products. These buyers cater their shopping habits so that the goods they purchase are produced in a sustainable and environmentally friendly way.
This method of shopping is most popular with people aged 18 to 34, with 45% of consumers in this age group prioritizing goods that are produced ethically. Across both Canada and the U.S., nearly two-thirds of buyers prefer eco-friendly brands. Public opinion strongly favors ethical and environmentally friendly businesses.
What qualifies a product as eco-friendly?
Items that can be reused or recycled, as well as products made with sustainable materials like bamboo, would fall into the eco-friendly category. Swapping out plastic bags for canvas tote bags, drinking water from a reusable water bottle instead of plastic, and sourcing paper products made from recycled materials are all great ways to contribute to environmental protection.
Overall, companies that offer eco-friendly products are more likely to make sales compared to their less planet-focused counterparts. These buying habits are not likely to change, so getting on board with sustainable products ensures a steady stream of interested buyers.
Is your bottom line the focus when planning your marketing strategy? Eco-friendly promotional products don’t disappoint in this arena, either. Aside from being highly effective at funneling new sales, eco-friendly promotional products are also one of the most budget-friendly methods of advertising. Bonus – you’ll be saving your clients money by offering them reusable items!
Promotional products as marketing powerhouses
When searching for advertising and marketing opportunities for your business, you want to look for a time-tested and interesting way to make an impact. Promotional products have been used for a long time, and they continue to be used because they work. Consumers view promotional items favorably, so utilizing the advertising capabilities of promo products is a win-win. These items can be given away at networking events, offered as a bonus gift with orders, or used in goodie bags at company parties. There’s really no end to the variety of ways you can market yourself with Eco-Friendly promotional products.
Plastering your business name on a travel mug, tote bag, pencil, or baseball cap may not seem more effective than any other type of marketing, but promotional products like this are at the top of the heap in terms of reach. By offering high-quality products to your current and potential customers or clients, you can make a positive impression on them for years to come. Gifts also illicit good feelings and a sense of reciprocity, making people more likely to do business with your brand and recommend you to others.
You can establish loyalty before any business is conducted by giving away promotional products. But perhaps the biggest advantage to using eco-friendly promo items as giveaways is the number of people that will see your logo or company name. Every time the product is worn or used; more people will see it. Imagine how many potential clients could see your logo on a tote bag at the grocery store every week. Promotional products get attention and increase your business.
The perfect storm of ethical marketing
You know that promotional items are an incredibly useful marketing tool, and when you combine this with the feel-good power of eco-friendly products, you become even more memorable. Past, current, and future clients will be reminded of your responsible environmentally focused approach to business every time they see or use the promotional product. Other people will be intrigued by the product whenever they see it, leading them to inquire about your company.
Why offer run-of-the-mill promo items when you could integrate environmental stewardship into your marketing plan? Eco-friendly items instantaneously communicate to potential customers that your business is ethical, responsible, and savvy. These are qualities that a growing number of consumers look for when in the market for goods and services.
Forbes cites empathy, creativity, and integrity as three of the top qualities that customers look for in a brand. Eco-friendly promotional products can check all of these boxes and then some.
At Teemway Gifts, we strive to be your go-to source for eco-friendly corporate gifts and promotional products. Our extensive line of eco-friendly products means you can promote your business, protect the planet, and provide useful freebies to your clients. Ethical marketing is taking over the advertising sector, and you can be at the forefront of this revolution with eco-friendly promotional products.
Our promotional products offer an impressive return on investment because we keep our prices low to please our customers. If ethical marketing tactics and eco-friendly promotional products appeal to you, we have a variety of options to suit any industry. You can choose from a large selection of sustainable bamboo products, such as pen holders, phone stands, cutlery sets, and lunch containers. We also offer:
- Reusable cups
- Tote bags
- Drawstring bags
- Seed sprout pens
- Solar panel bank
Extend your reach and gain the respect and attention of an entirely new demographic by incorporating Teemway’s eco-friendly promotional products into your brand’s marketing repertoire.
